TikTok Search Ads Toolkit
TikTok Search Ads – Beginner Best Practices
1. Creatives
Aim for ~$8–$10 spend per creative per day. Increase the number of creatives as your budget grows, but don’t use so many that each one gets too little spend.
Use your best-performing organic videos as ads. This is free testing because these videos already show what your audience likes and often perform well with minimal tweaks.
2. Optimization Recommendations
Test small, adjust gradually: Start with a modest daily budget.
Monitor performance for 3–5 days before making changes.
Pause low-performing creatives and rotate in new ones.
Focus on top performers to increase results efficiently.
Avoid changing too many settings at once; this gives TikTok time to optimize.
