Tiktok Search Ads Toolkit
Welcome!
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Step 2. Download Search Ad Guide
Grab the step-by-step guide that walks you through everything you need to launch effective TikTok Search Ads, even if you’ve never set them up before.
Grab the step-by-step guide that walks you through everything you need to launch effective TikTok Search Ads, even if you’ve never set them up before.
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Step 3: Create TikTok Business Manager
Learn how to set up your TikTok “hub” so you can track data, manage assets, and run Search Ads the right way from one organized place.
Learn how to set up your TikTok “hub” so you can track data, manage assets, and run Search Ads the right way from one organized place.
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Step 4: Create TikTok Ad Account
Set up your ad account, the core space where your budgets, campaigns, and performance data live, so you can run Search Ads and track results accurately.
Set up your ad account, the core space where your budgets, campaigns, and performance data live, so you can run Search Ads and track results accurately.
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Step 5 : Link TikTok Profile To Business Manager
Connect your TikTok profile to your hub so TikTok knows who is running the ads, allowing your campaigns to run smoothly and giving you cleaner, more reliable data.
Connect your TikTok profile to your hub so TikTok knows who is running the ads, allowing your campaigns to run smoothly and giving you cleaner, more reliable data.
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Step 6: Create Catalog
Organize your products in a catalog so TikTok can display them in ads and help drive more sales automatically. (For product-based businesses)
Organize your products in a catalog so TikTok can display them in ads and help drive more sales automatically. (For product-based businesses)
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Step 7: Create TikTok Pixel
Set up your tracking pixel to capture key actions on your website or landing page, so you can measure results, optimize campaigns, and make data-driven decisions.
Set up your tracking pixel to capture key actions on your website or landing page, so you can measure results, optimize campaigns, and make data-driven decisions.
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Step 8: Set-up Search Campaign
Learn how to launch your first TikTok Search Ads campaign, targeting the right audience with the right keywords to get clicks and conversions.
Learn how to launch your first TikTok Search Ads campaign, targeting the right audience with the right keywords to get clicks and conversions.
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Step 9: Set-up Dashboard
Build your dashboard to see all your campaign metrics in one place, so you can easily track performance and make smarter decisions.
Build your dashboard to see all your campaign metrics in one place, so you can easily track performance and make smarter decisions.
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Bonus: How To Use The Keyword Discovery Tool
Learn how to uncover the exact terms people are searching for on TikTok so you can create ads and organic content that reaches your ideal audience.
Learn how to uncover the exact terms people are searching for on TikTok so you can create ads and organic content that reaches your ideal audience.
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Best Practices
Discover the proven strategies and tips for running TikTok Search Ads effectively, so you can get better results and avoid common mistakes.
Discover the proven strategies and tips for running TikTok Search Ads effectively, so you can get better results and avoid common mistakes.
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Downloads + Additional Resources
Access all the guides, templates, and bonus materials you need to implement what you’ve learned and accelerate your results.
Access all the guides, templates, and bonus materials you need to implement what you’ve learned and accelerate your results.
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